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For private-practice attorneys

Be the firm Google recommends.

When someone needs an attorney, they search, compare and call fast. We help private-practice firms rank for their practice areas, own their niche, and turn Google, Maps and AI search into a steady stream of qualified calls. A mature 12-month plan can add $80K–$150K a year in new cases.

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The real math · a 12-month plan

A mature SEO plan can add $80K–$150K a year.

You invest
$18,600/yr
$1,550/mo × 12 months
New clients from Google, year 1
8–15
Most land in months 6–12, then keep compounding
Average case
$10,000
One client covers 6.5 months of SEO

That’s roughly 4–8x what you put in.

Estimates, not promises. Based on a $10,000 average matter (New Jersey attorneys average about $363 an hour), the 20–35% of qualified family and estate leads that typically become clients, and our law-firm results. Your numbers will vary... on your call we run them with your real ones.

Sources: Foundry CRO: legal marketing benchmarks by practice area · Clio Legal Trends: New Jersey lawyer rates · First Page Sage: website conversion rates by industry

Sound familiar?

Deep expertise. Invisible online.

  • “Our key practice-area searches go to bigger firms.”

  • “Google sends us a trickle of calls a month.”

  • “We're the experts in our niche, but nobody can find us.”

  • “Lead services are expensive and the leads are hit or miss.”

What we do for law firms

Visibility that turns into consultations.

Practice-area pages

A strong page for each practice area, written for clients and built to rank.

Local markets

Page-1 visibility in every town and county you serve.

Niche authority

Own specialized searches statewide with focused content.

Local Services Ads

Google Screened, pay-per-lead ads tuned for quality and cost.

AI-search visibility

Be the firm ChatGPT and AI Overviews recommend.

Technical health

Fast, secure, best-practice sites that Google trusts.

Case study

A Cherry Hill firm that entered its acquisition as the firm Google recommends.

Statewide · New Jersey

#1

for “right of publicity attorney”

#2 statewide for “internet defamation.” 57 page-1 keywords across three local markets.

Local Services Ads · 2025

$53

cost per lead

22 pay-per-lead conversions; click-through rate 2x the attorney average (19.3% vs 9.7%).

Google Business Profile

+150%

peak monthly calls

2x direction requests at peak. Site best-practices score 70 → 93.

Keywords on Google page 1 · Professional & business services

39 → 591

15.2x since Aug 2022

02505007501,0002023202420252026591

Source: SE Ranking organic history, US Google results, 30 tracked JDS1 SEO client websites. Keywords ranking on Google page 1. Dips mark Google core updates and new client site launches.

Last updated: end of Q3 2026 · refreshed every quarter

View as table
MonthPage-1 keywords
Aug 202239
Sep 202236
Oct 202243
Nov 202249
Dec 202260
Jan 202361
Feb 202352
Mar 202350
Apr 202349
May 202344
Jun 202341
Jul 202343
Aug 202343
Sep 202348
Oct 202349
Nov 202348
Dec 202355
Jan 202458
Feb 202461
Mar 202463
Apr 202449
May 202448
Jun 202450
Jul 202454
Aug 202468
Sep 202477
Oct 2024102
Nov 2024123
Dec 2024169
Jan 2025275
Feb 2025270
Mar 2025300
Apr 2025322
May 2025328
Jun 2025397
Jul 2025536
Aug 2025478
Sep 2025407
Oct 2025490
Nov 2025492
Dec 2025641
Jan 2026815
Feb 2026759
Mar 2026783
Apr 2026795
May 2026727
Jun 2026843
Jul 2026618
Aug 2026523
Sep 2026536
Oct 2026591

How it works

A clear plan, reviewed by you.

  1. 01Start here

    Book a 25-minute call

    We review how you show up online, hand you quick wins and a clear strategy... yours to keep, whether you hire us or not.

    Book my call →
  2. 02

    Choose your markets

    Practice areas and towns that matter most.

  3. 03

    Build authority

    Practice-area pages, profile, content and ads.

  4. 04

    Grow consultations

    Tracked to calls and booked consults.

FAQ

Law firm questions, answered.

Do you work with my practice area?

We work with private-practice attorneys across practice areas... from estate and business law to niche specialties like internet and defamation law.

Are Local Services Ads worth it for lawyers?

Often, yes. Google Screened LSAs put you at the top and you pay per lead. One of our firms paid $53 per lead in 2025... well below typical attorney costs.

Can you help us rank statewide for a niche?

Yes. Specialized practice areas can win statewide with focused content and authority. Our client ranked #1 in New Jersey for “right of publicity attorney.”

Do you handle attorney advertising rules?

We write accurate, non-misleading copy and avoid guarantees of outcomes. Your firm always reviews and approves anything that publishes.

What's your firm's online game plan?

Pop in your website for a free instant report... what's working, what's holding you back, and where you're invisible. 10 seconds, no call.

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