Paid ads · Google Ads & Local Services Ads
Ads that pay for themselves... or they get cut.
Paid ads are the fastest way to fill the calendar while SEO builds. We’ll point you to the right one... Local Services Ads, Google Ads or both... then test before we scale and track everything to real calls and booked work, not clicks.
Get your instant online game plan
Which one is right for you?
We don't make you guess. Here's who each one is for.
Local Services Ads · pay per lead
For licensed local service pros Google lets in.
The very top of Google and Maps, with Google’s verified badge next to your name. You pay for real leads, not clicks. It’s only open to certain categories, and you have to pass Google’s checks to get in.
Best for:
- Home service contractors: HVAC, plumbing, electrical, roofing, garage doors, pest control, cleaning, landscaping and more
- Law firms: personal injury, family, criminal, estate, immigration and other practice areas
- Other licensed local services Google covers, like real estate and tax and financial pros
- Phone-driven businesses that want calls now, at a predictable cost per lead
Not sure you qualify? Some niche and commercial trades aren’t covered yet. We’ll check your category on the call.
See Local Services AdsGoogle Ads · pay per click
For everyone else... and for the jobs you want more of.
Search, Maps, YouTube and remarketing, with full control over which searches, services, towns and hours you pay for. If LSA doesn’t cover your business, this is how you buy the top of Google.
Best for:
- Businesses LSA doesn't cover: med spas, many medical practices, manufacturers and B2B
- Promoting one high-value service or offer: a laser treatment, commercial roofing, a specific case type
- Reaching buyers beyond your neighborhood: regional, national or B2B
- Bringing back people who visited your site but didn't call (remarketing)
Tested before we scale. Small budgets first, then we put money behind what brings real customers.
See Google Ads pricingQualify for LSA? You’ll often want both. Contractors and law firms usually win with LSA for the top spot and Google Ads for the specific jobs they want more of. On the call, we’ll tell you exactly which one (or both) fits... and why.
Sources: Search Engine Land: Google expands Local Services Ads categories (Aug 2026)
Where we run ads
The channels your buyers actually use.
- Google Search
- Performance Max
- YouTube
- Display remarketing
- Meta (Facebook & Instagram)
Want to pay per lead instead of per click? See Local Services Ads.
Sound familiar?
Clicks are cheap. Customers aren't.
“We spent thousands on ads and can't tell what worked.”
“We get clicks, but the phone doesn't ring.”
“Our last agency set it and forgot it.”
“We're paying for leads on services we don't even offer.”
Real results
Tested, tracked, then scaled.
Family med spa · Medford, NJ
57
qualified leads from Google Ads in 14 weeks
Every lead confirmed against the CRM. One laser treatment campaign.
Read the story →
Industry average
$66.69
average cost per lead on Google Ads
Attorneys average $131.63; home improvement $90.92. Our job is to beat your benchmark.
Our approach
Test → scale
small tests before big budgets
We find the ads and keywords that bring real customers, then put money behind them.
What's included
Everything that turns ad spend into revenue.
Strategy & targeting
Ad creative
Landing pages
Call & conversion tracking
Remarketing
AI lead response
How it works
Test small. Scale what works.
- 01Start here
Book a 25-minute call
We review how you show up online, hand you quick wins and a clear strategy... yours to keep, whether you hire us or not.
Book my call → - 02
Audit & plan
Your goals, ideal customers, offers, budget and the metrics that matter.
- 03
Build & track
Campaigns, landing pages and call tracking set up right the first time.
- 04
Launch & learn
Controlled rollouts to find what converts while protecting your cost per lead.
- 05
Optimize & scale
Double down on winners, cut losers and report it all in plain English.
Pricing
Management tiers sized to your ad budget.
Ads Starter
$1,500/mo
Ad spend up to $3,000/mo
- Up to 3 campaigns / 9 ad groups
- 1 landing page template + A/B test
- Conversion tracking + basic remarketing
- Monthly report
Ads Plus
$2,500/mo
Ad spend up to $6,000/mo
- Up to 6 campaigns / 18 ad groups
- 2 custom landing pages
- Call tracking + CRM integration
- Bi-weekly optimization + strategy call
Ads Premium
$4,000/mo
Ad spend up to $10,000/mo
- Up to 10 campaigns / 30 ad groups
- 3 custom landing pages
- AI lead response & booking
- Weekly optimization + advanced remarketing
Ads Elite
$6,000/mo
Ad spend up to $20,000/mo
- Unlimited campaigns (within scope)
- Creative refresh + multi-variant testing
- Multi-touch attribution
- Dedicated strategist + weekly exec summary
Straight from Google
From owners who've been there.
“Brent is very knowledgeable and easy to work with. From the first conversation it is easy to see that he cares about his clients and is eager to help them reach their goals. Don't hesitate to give him a call.”
“What a great team! We are running paid ads and they suggested we run a test first to find the better ad so it wouldn't eat up my marketing budget! Total game changer and super transparent! Totally would recommend.”
“We were blown away at their knowledge and response times when needing help. Don't know what I would do without them! Thank you Jent Dream Solutions!”
FAQ
Google Ads questions, answered.
Which platforms do you manage?
Google Ads first: search, Performance Max, YouTube and display remarketing. We also run Meta (Facebook & Instagram) and LinkedIn when your buyers are there. Local Services Ads have their own page and pricing.
How do you keep ad spend from being wasted?
We test small first, track every call and form back to the campaign, cut what doesn't convert and scale what does. Negative keywords, service-area targeting and ad scheduling stop junk leads early.
How fast will I see results?
Early data comes in within weeks. Campaigns usually settle into stable, optimized performance over 60–90 days as we learn what converts.
Is ad spend included in the fee?
No. Your ad spend is paid directly to Google, so you always see exactly what was spent. Each management tier covers a range of monthly spend.
Is there a contract?
No long-term contract on ads management. We earn the next month by performing this month.
Should I run ads or do SEO?
Usually both. Ads bring leads now while SEO builds an asset that keeps paying. As organic grows, your blended cost per lead drops.
Stop guessing with your ad budget.
See where you stand today with a free instant audit... or book a call and we'll map a realistic starting budget.
Rather talk to a human? Book a 25-minute call with Brent
Be kind to your future business.