Google Local Services Ads
Get to the very top of Google. Pay when customers contact you.
When someone searches for a plumber, a roofer or an attorney near them, Local Services Ads sit above everything else, with your reviews and a Google Guaranteed or Google Screened badge. And you pay per lead, not per click.
- 💸 Pay per lead, not per click
- ✅ Google verification handled
- 📍 Usually the first thing we launch
Get your instant online game plan
Real results
What LSAs have done for our clients.
Law firm · Cherry Hill, NJ
$53
cost per lead from Local Services Ads
22 pay-per-lead conversions in 2025. Click-through rate 2x the attorney average (19.3% vs 9.7%).
Read the story →
General contractor · Scotch Plains, NJ
23%
lower cost per quality LSA lead
Junk roofing calls filtered out; budget focused on the commercial work they wanted.
Read the story →
Typical first step
2–6 wks
from start to live ads
Most of it is Google's verification. We handle the paperwork and the follow-up.
Why LSAs
Regular Google Ads can burn budget before anyone calls.
Regular Google Ads · law firm example
~6 contacts
from a $1,000 month
- Average attorney click: $9.87
- Average conversion rate: 5.55%
- About $945 spent on clicks that never contacted you
- Average cost per lead: $131.63
Local Services Ads · our law-firm client
~19 leads
from the same $1,000
- Paid per lead, not per click
- Their actual 2025 cost: $53 per lead
- $0 spent on people who never reached out
- Invalid leads disputed where Google allows
An illustration, not a forecast. Lead costs vary by market, service and budget.
How it works
From eligibility to booked calls.
- 01Start here
Book a 25-minute call
We review how you show up online, hand you quick wins and a clear strategy... yours to keep, whether you hire us or not.
Book my call → - 02
Check eligibility & get verified
We review your category and location, connect your business info and walk you through Google's verification.
- 03
Show up when people search
Your ad appears at the top with reviews, services, phone number and your Google badge.
- 04
Pay for leads, not clicks
Customers call or message through the ad. Your budget is set around the leads your team can handle.
- 05
Review every lead
We monitor lead quality, dispute invalid leads and report what each lead turned into.
Want to check your category first? See Google’s Local Services Ads page, or book a call and we’ll check your market for you.
You stay in control
Your budget. Your services. Your hours.
- Set your budget around how many new customers your team can handle
- Choose the services you want more of (and skip the ones you don't)
- Run ads only during the hours someone can answer
- Pause anytime when you're booked solid
- Every lead reviewed; invalid ones disputed where Google allows
- Plain-English monthly reporting
Run your numbers
What could LSAs do for you?
Your month
- Leads
- 25
- New customers
- 6.3
- First-year value
- $18,750
- Back per $1
- $10.71
Includes ad spend plus $250/mo management; excludes the one-time setup. An illustration, not a forecast.
What's included
Setup and management, handled.
- Eligibility review
- Google Business Profile connection
- License and verification support
- Required documents checklist
- Profile, services and service-area setup
- Budget configuration
- Call and message tracking
- Ongoing campaign management
- Lead monitoring and reporting
- Lead-quality review
- Invalid-lead dispute support where available
- Optional add-on: AI Employee for after-hours and missed calls
Pricing
Simple, transparent pricing.
LSA setup
$1,500one time
Everything to get you live.
- Eligibility review + verification support
- Profile and services setup
- Budget, tracking and launch
Ongoing management
$250/mo
We run it; you take the calls.
- Campaign monitoring and optimization
- Lead review + dispute support
- Monthly reporting
Google ad spend
Your budget
Paid directly to Google, separate from our fee.
- Sized to your team's capacity
- We recommend a starting range on your call
- Pause or adjust anytime
Straight from Google
From owners who've been there.
“Brent and the entire staff at JDS have been great to work. They handle my business SEO and Google page. They do amazing work and I would highly recommend them to friends and family”
“Brent is great! Very detailed and reliable. He got me up and running with LSA's.”
“Brent does his best to get your business the exposure they need to grow. He is passionate about helping others and I highly recommend him.”
FAQ
Local Services Ads questions, answered.
Am I eligible for Local Services Ads?
It depends on your business category and location. Google offers LSAs for many home-service trades, legal practice areas and other local services. We check your market before you spend anything.
What does a lead cost?
It depends on your location, competition, services, profile quality and budget. Our law-firm client paid $53 per lead in 2025. We pull the real range for your market before you spend a dollar.
How fast can we launch?
Most of the timeline is Google's verification (background checks, licenses and insurance where required). It typically takes about 2–6 weeks if your documents and account access are ready.
How is this different from regular Google Ads?
Regular Google Ads charge for every click, even when nobody calls. LSAs charge when a potential customer actually calls or messages you through the ad, and invalid leads can be disputed where Google allows it.
Do LSAs replace SEO?
No. LSAs reach people searching right now; SEO builds visibility you own over time. Many of our clients run both so paid and organic feed the same pipeline.
What happens to leads after hours?
You choose your ad hours, so ads can run only when someone can answer. Or add our AI Employee to answer, qualify and follow up on new inquiries 24/7.
Sources: Google: How Local Services Ads work
Get in front of customers ready to call.
See how you show up today with a free instant audit... or book a call and we'll check your LSA eligibility, expected costs and setup.
Rather talk to a human? Book a 25-minute call with Brent
Be kind to your future business.