General contractor · Scotch Plains, NJ · July 2024 – present
From fighting for roofing jobs to #1 for “general contractor near me.”
A 15+ year residential and commercial contractor whose commercial work was invisible online... and whose ad budget was buying junk roofing calls.
#1
Google rank for “general contractor near me” in Scotch Plains
Source: Client case study / rank tracking
22
website leads in a single month
Source: Client case study
−23%
cost per quality Local Services Ads lead
Source: Google LSA dashboard (per case study)
9 of 10
map keywords improved
Source: Map-grid heatmap reports
20+
top recommendations in AI search
Source: Client case study
The problem
Where they started.
A 15+ year residential and commercial contractor whose commercial work was invisible online... and whose ad budget was buying junk roofing calls.
- Website leaned on crowded, expensive residential roofing searches
- No pages at all for the commercial build-out work it was already winning
- Local Services Ads budget wasted on junk roofing calls
- Service-area pages targeted towns the company didn't want
What we did
Services: Local SEO · SEO · Local Services Ads · Google Business Profile
- Keyword research across residential and commercial services
- Built 10+ commercial service pages from scratch
- Launched service-area pages for priority NJ towns
- Weekly Google Business Profile posts and optimization
- Technical fixes: meta tags, headings, alt text, performance
- Rebuilt Local Services Ads: cut roofing, fixed call tracking
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