General practice law firm · Cherry Hill, NJ · 16 months, through acquisition
The firm Google recommends... right up to its acquisition.
An established estate, business and internet-law firm whose expertise wasn't showing up online. Sixteen months later it led New Jersey searches in its niche and was acquired by a larger company.
#1
in New Jersey for “right of publicity attorney”
Source: Google rank tracking
#2
in New Jersey for “internet defamation”
Source: Google rank tracking
57
page-1 keywords across three local markets
Source: Rank tracking
+150%
peak monthly Google Business Profile calls
Source: Google Business Profile
$53
cost per lead from Local Services Ads (2025)
Source: Google LSA dashboard
2x
attorney-average click-through rate (19.3% vs 9.7%)
Source: Google Ads
The problem
Where they started.
An established estate, business and internet-law firm whose expertise wasn't showing up online. Sixteen months later it led New Jersey searches in its niche and was acquired by a larger company.
- Core practice-area keywords unranked or off page 1
- Google Business Profile peaked at 8 calls a month
- Internet-law expertise invisible in search
- Weak Google PageSpeed best-practices scores
What we did
Services: SEO · Local SEO · Local Services Ads · AI-search optimization
- Keyword research and on-page optimization
- New internet defamation and law pages
- Technical fixes: best-practices score 70 → 93
- Ongoing Google Business Profile posting
- Optimized pay-per-lead Local Services Ads
- AI-search optimization (ChatGPT, AI Overviews)
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